GenAI Automation: Build Workflows to Scale Your Content
Stop producing content manually. Build a system that does it for you — in one day. Using our Content Pipeline Framework, learn to design your workflow, configure AI with your brand context, and deploy a human-directed automation tool that produces multi-platform copy and visuals on demand.
What You’ll Learn
- Map out repetitive content tasks before touching any tool.
- Configure multi-step automated workflows using no-code platforms and secure external integrations.
- Apply the Content Pipeline Framework underpinned by the CO-STAR model, and dynamic brand-data retrieval to generate consistent, platform-ready copy.
- Connect AI text outputs to visual design templates for automated branded graphic
- Troubleshoot workflow failures using systematic diagnostic steps and a structured governance log.
- Deploy a human-directed pipeline your team can run from a single input form.
Programme Outline
- Module 1: The Automation Engine — Map your content workflow and build your first no-code pipeline from a manual trigger to a live output.
- Module 2: The Prompting Lab — Apply the Content Pipeline Framework underpinned by the CO-STAR model, and dynamic brand-data retrieval to configure AI to generate content in your voice, consistently, across platforms.
- Module 3: The Visual Studio — Connect AI-generated copy to branded design templates. Map variables so your text fills graphics automatically, no manual resizing.
- Module 4: System Diagnostics & Governance — Learn to diagnose broken connections and apply a structured governance checklist.
- Module 5: Pipeline Deployment & Showcase — Finalise your end-to-end workflow and present it live. Turn a personal build into a team-ready tool anyone can operate from a form.
Takeaway: Your goal is to leave with a deployed, functional content automation pipeline — five tangible takeaways, two platforms, one system your team can run on Monday. Build it on a practice brand in the workshop. Customise it to your own the same week.
Who Should Attend
- Marketing & Comms Professionals: Replace the manual content grind with a pipeline that runs on a single input.
- Small Business Owners & Solopreneurs: Build a consistent multi-platform presence to support scalable operations.
- Digital Agency Teams & Account Managers: Standardise asset production across accounts without increasing complexity.
- Operations & Workflow Managers: Apply the same workflow logic you already know to digital content production.
*Course fees before GST
Note that purchases of goods and services from GST-registered businesses will be subject to GST at 9% GST. The GST amount calculated will be based on full course fees.
• O Level and above
• A minimum of 3 years working experience
• Language proficiency is English, at GCE N’ Level
An applicant must be at least 18 years of age on admission to the programme.
1. All notice of withdrawal must be given in writing before the issuance of letter of confirmation. Once confirmation letter is sent to participant, no cancellation will be allowed or penalty charges will apply.
If notice of withdrawal is received:
– At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.
– Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
– No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.
2. For all government-funded programmes (WSQ & Non-WSQ), funding is only applicable to:
– Singapore Citizens or Singapore Permanent Residents
– Participants who have achieved at least 75% attendance and passed all required assessments
Full course fee will be charged to participants who fail to meet the above-mentioned criteria.
3. When a course is cancelled, fail to commence or fail to complete under unforeseen circumstances, participant is allowed to defer the intake at no cost or withdraw from the course; under such situation, a full refund of the advance payment will be given.
4. Notice of change in participant’s name must be given in writing, not less than 5 days before the course commencement date.
5. SMF CCL reserves the right, at our sole discretion, to change, modify or otherwise alter these terms and conditions at any time. Such modifications shall become effective immediately upon the posting thereof.
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https://smfccl.sg/privacy/
1. The candidate has the right to disagree with the assessment decision made by the assessor.
2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
8. The candidate must lodge the appeal within 7 days, giving reasons for appeal together with the appeal fee of $109.00 (inclusive of 9% GST).
9. The assessor can help the candidate with writing and lodging the appeal.
10. The assessment manager will collect information from the candidate & assessor and give a final decision.
11. A record of the appeal and any subsequent actions and findings will be made.
12. An Assessment Appeal Panel will be formed to review and give a decision.
13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
15. Please click the link below to fill up the Candidates Appeal Form.
