Generative AI for Digital Marketers: Mastering Automation & Personalization for Explosive Growth
Discover, Learn, and Grow
AI is no longer the future—it’s the now of marketing. In a world where 80% of customer interactions are predicted to be AI-driven by 2025 (Gartner), mastering AI-powered strategies is non-negotiable. This course, “Generative AI for Digital Marketers: Mastering Automation & Personalization for Explosive Growth,” leverages insights from “AI for Marketing and Product Innovation” by Pradeep, Appel, and Sthanunathan (ISBN: 978-1119406334) to equip you with cutting-edge tools to:
- Supercharge ROI: Use AI to automate campaigns, predict trends, and hyper-target audiences.
- Deliver 1:1 Personalization: Transform generic ads into dynamic, behavior-driven experiences.
- Stay Ahead of Competitors: Implement AI tools (ChatGPT, predictive analytics, programmatic ads) before they outpace you.
Stop guessing—start knowing with AI.
This course dives into the five pillars of AI-driven marketing:
- Predictive Analytics: Forecast customer behavior with machine learning.
- Hyper-Personalization: Craft dynamic content tailored to individual journeys.
- Programmatic Advertising: Automate ad buys for precision targeting.
- Chatbots & Conversational AI: Scale engagement 24/7 (e.g., ChatGPT for lead gen).
- Ethical AI: Navigate privacy laws (GDPR, CCPA) while maximizing data.
By the end of this course, you will master:
- AI Foundations for Marketers:
- How machine learning enhances segmentation and targeting.
- Workshop: Building a predictive customer lifetime value (CLV) model.
- Personalization at Scale:
- Dynamic email/content automation (Tools: HubSpot, Drift).
- Case Study: How Amazon’s AI increases cross-sell revenue by 35%.
Automation & Optimization:
- AI-powered A/B testing and real-time bid adjustments.
- Ethics: Balancing personalization with privacy compliance.
SMF Member Course Fee: $50
Non-SMF Member Course Fee: $50
*Course fees before GST
Note that purchases of goods and services from GST-registered businesses will be subject to GST at 9% GST. The GST amount calculated will be based on full course fees.
This course is designed for:
- Digital Marketers (SEO, PPC, content, social media) seeking AI integration.
- E-commerce Managers optimizing product recommendations.
- Data Analysts bridging insights into actionable campaigns.
- Startup Founders scaling growth with automation.
- Corporate Strategists driving innovation in customer experience.
1. All notice of withdrawal must be given in writing before the issuance of letter of confirmation. Once confirmation letter is sent to participant, no cancellation will be allowed or penalty charges will apply.
If notice of withdrawal is received:
– At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.
– Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
– No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.
2. For all government-funded programmes (WSQ & Non-WSQ), funding is only applicable to:
– Singapore Citizens or Singapore Permanent Residents
– Participants who have achieved at least 75% attendance and passed all required assessments
Full course fee will be charged to participants who fail to meet the above-mentioned criteria.
3. When a course is cancelled, fail to commence or fail to complete under unforeseen circumstances, participant is allowed to defer the intake at no cost or withdraw from the course; under such situation, a full refund of the advance payment will be given.
4. Notice of change in participant’s name must be given in writing, not less than 5 days before the course commencement date.
5. SMF CCL reserves the right, at our sole discretion, to change, modify or otherwise alter these terms and conditions at any time. Such modifications shall become effective immediately upon the posting thereof.
6. SMF Centre for Corporate Learning Pte Ltd has a Data Protection Policy which provides more information about how we collect, use and disclose your personal data. Please click the link below to know more.
https://smfccl.sg/privacy/
1. The candidate has the right to disagree with the assessment decision made by the assessor.
2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
8. The candidate must lodge the appeal within 7 days, giving reasons for appeal together with the appeal fee of $109.00 (inclusive of 9% GST).
9. The assessor can help the candidate with writing and lodging the appeal.
10. The assessment manager will collect information from the candidate & assessor and give a final decision.
11. A record of the appeal and any subsequent actions and findings will be made.
12. An Assessment Appeal Panel will be formed to review and give a decision.
13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
15. Please click the link below to fill up the Candidates Appeal Form.
