Generative AI for Professionals: From Basics to Advanced Use Cases

Discover, Learn, and Grow

In today’s fast-evolving digital landscape, generative AI isn’t just a buzzword—it’s a transformative tool reshaping industries. Whether you’re a business leader, developer, or creative professional, mastering generative AI can unlock unprecedented efficiency, innovation, and competitive advantage.

This course, “Generative AI for Professionals: From Basics to Advanced Use Cases,” draws inspiration from “The Age of AI: And Our Human Future” by Henry A. Kissinger, Eric Schmidt, and Daniel Huttenlocher (ISBN: 978-0316273803). You’ll learn how to harness AI’s creative and analytical power to solve real-world challenges, automate workflows, and generate high-value content. From foundational concepts to cutting-edge applications, this course will equip you with the skills to turn theoretical knowledge into actionable strategies—ensuring you stay ahead in an AI-driven world.

Programme Objective

This course provides a comprehensive roadmap for professionals to leverage generative AI across industries. Moving beyond hype, you’ll gain hands-on experience with tools like GPT, DALL·E, and diffusion models, while understanding ethical, legal, and strategic implications.

Structured around real-world use cases, the curriculum covers:

  • Foundations of Generative AI: How models work, key architectures (transformers, diffusion models), and limitations.
  • From Prompting to Fine-Tuning: Master advanced techniques to optimize outputs for business, creativity, and automation.
  • Enterprise Applications: Deploy AI in marketing, software development, legal analysis, healthcare, and more.
  • Risk & Governance: Navigate bias, misinformation, copyright, and compliance challenges.

Through case studies from OpenAI, Google DeepMind, and industry disruptors, you’ll learn to integrate AI responsibly while maximizing ROI.

Programme Outline

By the end of this course, you will master:

  • Generative AI Fundamentals: Model architectures, training data, and prompt engineering.
  • Advanced Applications: Custom fine-tuning, multi-modal AI (text-to-image/video), and workflow automation.
  • Strategic Implementation: Ethical AI, regulatory compliance, and ROI measurement.
Programme Fee

SMF Member Course Fee: $50
Non-SMF Member Course Fee: $50

*Course fees before GST

Note that purchases of goods and services from GST-registered businesses will be subject to GST at 9% GST. The GST amount calculated will be based on full course fees.

Pre-Requisites

This course is designed for:

  • Executives & Strategists (CPOs, CTOs, innovation leads)
  • Developers & Data Scientists expanding into generative AI
  • Marketers & Content Creators automating campaigns or personalization
  • Legal, Finance, and Healthcare Professionals optimizing workflows
  • Entrepreneurs & Consultants building AI-first solutions
Terms & Conditions

1. All notice of withdrawal must be given in writing before the issuance of letter of confirmation. Once confirmation letter is sent to participant, no cancellation will be allowed or penalty charges will apply.

If notice of withdrawal is received:
– At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.

– Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
– No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.

2. For all government-funded programmes (WSQ & Non-WSQ), funding is only applicable to:
– Singapore Citizens or Singapore Permanent Residents
– Participants who have achieved at least 75% attendance and passed all required assessments

Full course fee will be charged to participants who fail to meet the above-mentioned criteria.

3. When a course is cancelled, fail to commence or fail to complete under unforeseen circumstances, participant is allowed to defer the intake at no cost or withdraw from the course; under such situation, a full refund of the advance payment will be given.

4. Notice of change in participant’s name must be given in writing, not less than 5 days before the course commencement date.

5. SMF CCL reserves the right, at our sole discretion, to change, modify or otherwise alter these terms and conditions at any time. Such modifications shall become effective immediately upon the posting thereof.

6. SMF Centre for Corporate Learning Pte Ltd has a Data Protection Policy which provides more information about how we collect, use and disclose your personal data. Please click the link below to know more.
https://smfccl.sg/privacy/

Appeal Process

1. The candidate has the right to disagree with the assessment decision made by the assessor.

2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.

3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.

4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.

5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.

6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.

7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.

8. The candidate must lodge the appeal within 7 days, giving reasons for appeal together with the appeal fee of $109.00 (inclusive of 9% GST).

9. The assessor can help the candidate with writing and lodging the appeal.

10. The assessment manager will collect information from the candidate & assessor and give a final decision.

11. A record of the appeal and any subsequent actions and findings will be made.

12. An Assessment Appeal Panel will be formed to review and give a decision.

13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.

14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.

15. Please click the link below to fill up the Candidates Appeal Form.

 www.smfccl.sg/appeal/

Need help? Get in touch with our team now.

Programme Key Information

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