Generative AI for Sales: Drive Closer Customer Intimacy
Discover, Learn, and Grow
In today’s hyper-competitive sales landscape, Generative AI (GenAI) isn’t just a buzzword—it’s a game-changer for building deeper customer relationships. This course, “Generative AI for Sales: Drive Closer Customer Intimacy,” draws inspiration from “AI for Sales: How Artificial Intelligence is Revolutionizing the Sales Profession” by Branden Karnell (ISBN: 979-8986867706).
You’ll learn how to harness GenAI to create hyper-personalized sales engagements, automate high-impact prospecting, and analyze customer intent to close deals faster. Instead of generic outreach, you’ll master AI-driven conversational strategies that foster trust, predict customer needs, and turn data into measurable sales growth.
Join us to future-proof your sales approach, outmaneuver competitors, and transform AI into your most powerful sales ally.
This course, provides a strategic framework for leveraging Generative AI to enhance customer intimacy and boost conversion rates. Beyond basic automation, you’ll learn how to:
Hyper-Personalize at Scale – Use AI to craft bespoke messaging, tailored recommendations, and adaptive sales pitches that resonate with prospects.
Predict & Prioritize Leads – Apply AI-driven intent analysis to identify high-potential buyers before competitors do.
Enhance Sales Conversations – Deploy AI-powered chatbots, email assistants, and real-time insights to deepen engagement and close deals faster.
Through real-world B2B and B2C case studies (from Salesforce, HubSpot, and AI-native startups), you’ll see how top performers use AI ethically and effectively. Whether you’re in enterprise sales, SMBs, or sales leadership, this course will prove that AI isn’t replacing salespeople—it’s empowering them to build authentic, data-driven relationships.
By the end of this course, you will master:
- Leverage Generative AI for Hyper-Personalized Prospecting
- Craft AI-generated dynamic emails, LinkedIn messages, and scripts that convert.
- Use AI-driven sentiment analysis to refine outreach strategies.
- Enhance Customer Intimacy with AI-Powered Sales Assistants
- Deploy AI chatbots & real-time conversation coaches to improve deal velocity.
- Apply predictive analytics to anticipate objections and tailor responses.
- Measure & Optimize AI-Driven Sales Performance
- Track AI-enhanced engagement metrics (response rates, deal acceleration).
- Implement feedback loops to refine AI models for continuous improvement.
SMF Member Course Fee: $50
Non-SMF Member Course Fee: $50
*Course fees before GST
Note that purchases of goods and services from GST-registered businesses will be subject to GST at 9% GST. The GST amount calculated will be based on full course fees.
This course is designed for:
Sales Professionals (Account Executives, SDRs, AE Leaders)
Sales Enablement & Revenue Operations Managers
Marketing Teams focused on sales alignment
Startup Founders & Business Owners scaling sales efforts
AI/CRM Consultants advising sales teams
1. All notice of withdrawal must be given in writing before the issuance of letter of confirmation. Once confirmation letter is sent to participant, no cancellation will be allowed or penalty charges will apply.
If notice of withdrawal is received:
– At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.
– Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
– No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.
2. For all government-funded programmes (WSQ & Non-WSQ), funding is only applicable to:
– Singapore Citizens or Singapore Permanent Residents
– Participants who have achieved at least 75% attendance and passed all required assessments
Full course fee will be charged to participants who fail to meet the above-mentioned criteria.
3. When a course is cancelled, fail to commence or fail to complete under unforeseen circumstances, participant is allowed to defer the intake at no cost or withdraw from the course; under such situation, a full refund of the advance payment will be given.
4. Notice of change in participant’s name must be given in writing, not less than 5 days before the course commencement date.
5. SMF CCL reserves the right, at our sole discretion, to change, modify or otherwise alter these terms and conditions at any time. Such modifications shall become effective immediately upon the posting thereof.
6. SMF Centre for Corporate Learning Pte Ltd has a Data Protection Policy which provides more information about how we collect, use and disclose your personal data. Please click the link below to know more.
https://smfccl.sg/privacy/
1. The candidate has the right to disagree with the assessment decision made by the assessor.
2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
8. The candidate must lodge the appeal within 7 days, giving reasons for appeal together with the appeal fee of $109.00 (inclusive of 9% GST).
9. The assessor can help the candidate with writing and lodging the appeal.
10. The assessment manager will collect information from the candidate & assessor and give a final decision.
11. A record of the appeal and any subsequent actions and findings will be made.
12. An Assessment Appeal Panel will be formed to review and give a decision.
13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
15. Please click the link below to fill up the Candidates Appeal Form.
