How to Build Customer Loyalty

To be successful and profitable, any business must keep satisfying their customers so that they keep coming back to do business. Loyal customers are the core of every business.

Programme Objective

The objective of this online customer loyalty and retention training course is to help customer service representatives understand the importance of customer loyalty and discover ways that they can promote it. At the end of this course trainees will be able to recognize the value of loyal customers, understand how to build and maintain loyalty, identify and meet customer expectations, and provide superior service that generates loyalty.

Programme Outline

  • Definition and Background of Customer Loyalty
  • Importance of Customer Loyalty
  • Develop knowledge on an organisation’s product or service offerings and customer profile
  • Establish customer rapport to build customer confidence in accordance with organisational guidelines.
  • Provide post-sales follow up in accordance with organisational guidelines
  • Respond to service opportunities
  • Escalate service challenges to reinforce customer’s confidence in the organisation
  • Building a sustainable customer centric culture
  • What are the Success Criteria

Programme Fee

SMF Members: $400

Non-Members: $450

Course fees before GST

 

Note that purchases of goods and services from GST-registered businesses will be subject to GST at 9% GST. The GST amount calculated will be based on full course fees.

Pre-Requisites

No Pre-Requisites

Terms & Conditions

1. All notice of transfer/withdrawal / deferment must be given in writing and submitted at least 2 weeks prior to course commencement.

 

2. An administrative fee of $60 (GST inclusive) will be imposed if notice is received less than 2 weeks.

 

3. If notice of withdrawal is received:
– At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.
– Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
– No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.

 

4. For all government-funded programmes (WSQ & Non-WSQ), funding is only applicable to:
– Singapore Citizens or Singapore Permanent Residents.
– Participants who have achieved at least 75% attendance and passed all required assessments.
– Full course fee will be charged to participants who fail to meet the above-mentioned criteria.

 

5. Certificates or Statement of Attainment or Certificate of Attendance will only be issued to participants who have achieved 75% attendance and undergo assessment (if applicable).

 

6.When a course is cancelled, fails to commence or fails to complete under unforeseen circumstances, participant is allowed to defer the intake at no cost or withdraw from the course; under such situation, a full refund of the advance payment will be given.

 

7. Notice of change in participant’s name must be given in writing, no less than 5 days prior to course commencement.

 

8. SMF reserves the right to change the venue, cancel or postpone the event without prior notice and full refund will be given under such circumstances. Such modifications shall become effective immediately upon the posting thereof. Please approach your account manager for more queries.

 

9. SMF Centre for Corporate Learning Pte Ltd has a Data Protection Policy which provides more information about how we collect, use and disclose your personal data. Please click the link below to know more.
https://www.smfccl.sg/privacy/

Appeal Process

1. The candidate has the right to disagree with the assessment decision made by the assessor.

 

2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.

 

3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.

 

4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.

 

5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.

 

6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.

 

7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.

 

8. The candidate must lodge the appeal within 7 days, giving reasons for appeal together with the appeal fee of $108.00 (inclusive of 8% GST).

 

9. The assessor can help the candidate with writing and lodging the appeal.

 

10. The assessment manager will collect information from the candidate & assessor and give a final decision.

 

11. A record of the appeal and any subsequent actions and findings will be made.

 

12. An Assessment Appeal Panel will be formed to review and give a decision.

 

13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.

 

14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.

 

15. Please click the link below to fill up the Candidates Appeal Form.

 www.smfccl.sg/appeal/

Need help? Get in touch with our team now.

Programme Key Information