The Dragonfly Effect: Social Media for Social Good – A Guide for Non-Profit Leaders and Change Makers

Discover, Learn, and Grow

In today’s interconnected world, social media isn’t just for viral trends; it’s a powerful engine for meaningful change. As digital engagement continues to shape public discourse, the ability to convert online buzz into tangible impact has become essential. You can use this course, “The Dragonfly Effect: Social Media for Social Good – A Guide for Non-Profit Leaders and Change Makers” to turn “Likes to Impact: Transforming Social Media Engagement to Real-World Change,” Drawing inspiration from “The Dragonfly Effect,” you’ll learn how to strategically design and implement social media initiatives that move beyond superficial metrics. Discover how to ignite deeper online commitment, mobilize communities, and ultimately translate digital actions into measurable, real-world contributions towards your defined goals. Join us to make a lasting impact on critical issues, amplify your cause, and drive significant change, guided by expert insights and real-world strategies.

Programme Objective

This course, inspired by “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change”, offers a powerful framework for individuals and organizations to translate online engagement into tangible, real-world impact. Moving beyond superficial metrics like “likes,” participants will learn proven strategies to harness the immense power of social media for meaningful social good.

Drawing on the “four wings” of the Dragonfly Effect, this course will equip you with practical tactics to:

  • Ignite Engagement: Master techniques to capture attention and foster authentic connections within your online community.
  • Deepen Commitment: Learn how to inspire active participation and cultivate a dedicated base of supporters.
  • Catalyze Action: Discover methods to convert online enthusiasm into concrete actions that drive your mission forward.
  • Measure and Amplify Impact: Understand how to track your progress and continuously refine your approach for sustained change.

Through compelling case studies from global organizations and innovative startups, as well as inspiring examples of everyday individuals, you’ll explore how to combine design thinking and psychological research with actionable social media strategies. Whether you’re a non-profit leader, a social entrepreneur, an activist, or simply passionate about making a difference, this course will demonstrate that inspiring significant change doesn’t require immense resources, but rather a strategic and powerful approach to social media.

Programme Outline

By the end of this course, you will have a solid understanding of using “The Dragonfly Effect ” to Transform Social Media Engagement to Real-World Change

  • Strategically convert social media engagement into measurable, real-world impact.
  • Apply advanced principles to foster online commitment and mobilize communities for social change.
Programme Fee

SMF Member Course Fee: $50
Non-SMF Member Course Fee: $50

*Course fees before GST

Note that purchases of goods and services from GST-registered businesses will be subject to GST at 9% GST. The GST amount calculated will be based on full course fees.

Pre-Requisites

This course is ideal for :

  • Social Entrepreneurs
  • Non-Profit Leaders and Staff
  • Activists and Community Organizers
  • Marketing and Social Media Professionals (especially those in CSR or social impact roles)
  • Founders of Mission-Driven Startups
  • Individuals passionate about driving social change through digital platforms
Terms & Conditions

1. All notice of withdrawal must be given in writing before the issuance of letter of confirmation. Once confirmation letter is sent to participant, no cancellation will be allowed or penalty charges will apply.

If notice of withdrawal is received:
– At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.

– Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
– No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.

2. For all government-funded programmes (WSQ & Non-WSQ), funding is only applicable to:
– Singapore Citizens or Singapore Permanent Residents
– Participants who have achieved at least 75% attendance and passed all required assessments

Full course fee will be charged to participants who fail to meet the above-mentioned criteria.

3. When a course is cancelled, fail to commence or fail to complete under unforeseen circumstances, participant is allowed to defer the intake at no cost or withdraw from the course; under such situation, a full refund of the advance payment will be given.

4. Notice of change in participant’s name must be given in writing, not less than 5 days before the course commencement date.

5. SMF CCL reserves the right, at our sole discretion, to change, modify or otherwise alter these terms and conditions at any time. Such modifications shall become effective immediately upon the posting thereof.

6. SMF Centre for Corporate Learning Pte Ltd has a Data Protection Policy which provides more information about how we collect, use and disclose your personal data. Please click the link below to know more.
https://smfccl.sg/privacy/

Appeal Process

1. The candidate has the right to disagree with the assessment decision made by the assessor.

2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.

3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.

4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.

5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.

6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.

7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.

8. The candidate must lodge the appeal within 7 days, giving reasons for appeal together with the appeal fee of $109.00 (inclusive of 9% GST).

9. The assessor can help the candidate with writing and lodging the appeal.

10. The assessment manager will collect information from the candidate & assessor and give a final decision.

11. A record of the appeal and any subsequent actions and findings will be made.

12. An Assessment Appeal Panel will be formed to review and give a decision.

13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.

14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.

15. Please click the link below to fill up the Candidates Appeal Form.

 www.smfccl.sg/appeal/

Need help? Get in touch with our team now.

Programme Key Information

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